A basic understanding of photography is imparted to the students. The course also aims at , imparting the use of photography for journalistic purposes both in print and electronic media.
This course delves into the foundational journalistic principles, focusing on, news gathering, writing, and presentation skills. Students will explore various, reporting formats, including print, broadcast, and online journalism, and gain, practical insights into producing accurate news stories.
This course introduces students to the fundamentals of Newspaper Journalism, including news writing, reporting, and editing principles. Students will gain basic skills in crafting news stories and understanding journalistic practices. The course also enhances media literacy, enabling critical engagement with news content.,
This course builds a theoretical framework for students and enables them to understand the different perspectives of media from different contexts.
The learners will gain an understanding of the evolution of the art of photography and at the same time gain hands-on experience in, photography through the course. The course will also focus on, composition techniques, various photographic styles and post- processing skills. The learners will be equipped to create compelling still, photographs using professional grade equipment, fostering creative and, technical abilities.
This course introduces advertising concepts, history, key personalities, and agencies. It covers advertising theories, appeals, and their role in communication and culture. Students learn campaign planning, creativity, ethical issues, and advertising's societal impact. Through practical exercises, students create ads for various media and analyse advertisements.
To furnish the students with fundamentals of PR and corporate communication
This course provides a broad overview of mass media, spanning from, traditional print to digital platforms, while examining their formats, societal impact, and contemporary issues such as misinformation and, digital activism. It also incorporates a focus on media literacy, empowering students to critically analyze and navigate media cont
The course aims to provide an overall understanding of the allied professions of journalism, such as public relations, advertising, and corporate communication. The objective is to enable the students to prepare public relations materials and advertisements.
The course intend to make students aware of the basic elements of communication including types of communication, functions and dysfunctions and barriers .